Journey from ecommerce website to mcommerce – mobile apps

The world is advancing at lightning speed and so are its people. Ask everyone, all are busy at a given point of time. Yes, it’s tough though but life drives you to. Survival is for the fittest and not for the weakest.

The world is driven by its economy and economy is in turn mostly driven by commerce. Commerce is nothing but all ideals and bits and pieces of business. Buying and selling are the two pillars on which the world is running. Considering peoples time, the very concept of e-commerce has risen to the aisle. Electronic commerce is the current boom of this world and it has got all its advantages. Do not waste time on going to a boutique or a grocery store. Just log in to the website and order the stuff that you wanted. Get the stuffs delivered at your door step. Things have become so dam easy now. Get anything and everything that you require in Life through website.

All the market players share the credit of serving the people in a convenient manner. All are happy and merry. Off late, the recent trends suggest that the market players of e-commerce are withdrawing the websites. Oh God! If that’s the case then what’s the future of e-commerce? Well, think big and far. We all are used to easy things and so ecommerce can be too. The websites are shut down and modified into a form of simple e-commerce mobile app.

Smartphones are plenty and 95% population of a developed country possess it. Imagine a situation of no longer a need of a laptop or desktop or a tablet to log in to the e commerce site. Own a smartphone and you can get all that you want through the phone. It is really an amazing fact.

The trend of shutting down the websites is to facilitate the existing customers and pull in a lot more to Increase the business. Browsing native opencart app, native magento app or woocommerce app sounds more comfortable than a website. Itself gives a scare to a lot of people. They were the ones missing out from the amazing e-commerce opportunity. With a mobile app in place, it forms just the right platform to grow business.

Imagine the benefit that the business would derive from a developing country where smartphones are used widely than that of computers and laptops. Desire anything in life and get it delivered right at your door step. Shutting down mobile websites and placing an app is proving to be the best decision on a business marketing model.
There is a long way to go for it and the path looks definitely positive.

How Push Notification Marketing Works

What are push notifications ?

A push notification is a message that pops up on a mobile device. App publishers can send them at any time; users don’t have to be in the app or using their devices to receive them.

They can do a lot of things; for example, they can show the latest sports scores, get a user to take an action, such as downloading a coupon, or let a user know about an event, such as a flash sale.

Push notifications look like SMS text messages and mobile alerts, but they only reach users who have installed your app

How Push Notification Marketing Works ?

There are three actors involved with delivering a push notification, along with a fourth, optional, component for advanced functionality.

  • Operating system push notification service (OSPNS). Each mobile operating system (OS), including iOS, Android, Fire OS, Windows, and BlackBerry, has its own service.
  • App publisher The app publisher enables their app with an OSPNS. Then, the publisher uploads the app to the app store.
  • (Optional) SDK (OS client library Software Development Kit). This is code installed in an app that enables extended segmentation and analytics capabilities.