What are push notifications ?
A push notification is a message that pops up on a mobile device. App publishers can send them at any time; users don’t have to be in the app or using their devices to receive them.
They can do a lot of things; for example, they can show the latest sports scores, get a user to take an action, such as downloading a coupon, or let a user know about an event, such as a flash sale.
Push notifications look like SMS text messages and mobile alerts, but they only reach users who have installed your app
How Push Notification Marketing Works ?
There are three actors involved with delivering a push notification, along with a fourth, optional, component for advanced functionality.
- Operating system push notification service (OSPNS). Each mobile operating system (OS), including iOS, Android, Fire OS, Windows, and BlackBerry, has its own service.
- App publisher The app publisher enables their app with an OSPNS. Then, the publisher uploads the app to the app store.
- (Optional) SDK (OS client library Software Development Kit). This is code installed in an app that enables extended segmentation and analytics capabilities.